Knowledge Hub
Insights That Create Clarity
I share practical insights every week to help business owners cut through the marketing noise and focus on what actually works.
Whether you're navigating Marketing Strategy, exploring AI implementation, or just trying to make sense of what's next for your business, you'll find clarity-focused content that helps you move forward with confidence.
Where to find my content:
LinkedIn — Follow for 3-4 updates per week, including my signature video insights that break down complex topics into actionable guidance.
Knowledge Hub — In-depth articles on strategy, trends, and practical implementation. Real insights, not just theory.
YouTube Channel — A curated selection of my weekly videos, designed to help you think clearly about marketing and business growth.
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Recent Articles The latest insights are at the top — scroll down to explore topics that matter to your business.
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Is AI About to Have Its Smartphone Moment - When No One is Ready for It
There's that moment when you move from 'what's the point of that?' to when you get it. I like to consider myself an early adopter, but I can recall a few instances over the years where I've had the 'Oh Now I get it!' moment. I remember the week (admittedly, I can't recall the exact date, but it was late 2006), I finally grasped the concept of smartphones.
The Death of 'I'll Just Google That': How AI is Killing Search Engine Optimisation (SEO)
Just before Christmas, I needed some great present ideas for my (much) better half. I come from a family where just remembering to buy something for birthdays and Christmas is a win; she's from one where the thought and care you take really matter.
The AI Adoption Divide: When 74% Want to Use AI in Their Business, Why are Only 15% Doing That Successfully?
There's a striking contradiction happening in the UK business landscape right now. According to the 2025 Small Business Britain and BT "AI Big Survey," 74% of small businesses believe AI could help their business grow. Yet only 15% of all UK businesses have successfully adopted at least one AI technology.
The 2025 Pivot: 'The businesses that stop being run ragged by the algorithm'
For many years, we have been told that marketing is about chasing likes, comments, and the ever-elusive "reach." Over the last 12 months, however, many business owners have executed a strategic pivot, transforming how they find and connect with clients.
The Marketing Wall: Why 100,000+ COVID-Era UK Businesses Are Struggling in 2025
Four years after the COVID lockdowns, when 100,000+ people started businesses in the UK, many are now hitting what I call the 'Marketing Wall'.
A lack of Digital Marketing skills rarely prevents people from achieving their business goals
🚀 A lack of Digital Marketing skills rarely prevents people from achieving their business goals 🎯👇It's confidence, motivation, and accountability that really bring big changes to your business 👉I'm often asked what the difference is between Coaching, Training, Mentoring, and Consultancy.
3 Digital Marketing Challenges for Family Businesses
Three digital marketing challenges that family business owners face when they are trying to scale their business and strengthen their brand.
The first of these is a lack of clarity. Many family businesses and founders struggle to define a clear digital marketing strategy. That uncertainty and lack of clarity lead to ……
💬 What is an influencer? How does influencer marketing work? How much does it cost? 👇
💬 What is an influencer? How does influencer marketing work? How much does it cost? 👇
✅I often get asked about this, as Influencer marketing is huge!
➡Influencers are people with sizable social-media followings who can influence their followers’ behaviour as consumers. However, although anyone can be an influencer, the internet—like most things- tends to favour the rich, the famous, and the glamorous.
➡Not all influencers are human. There are Animal and AI influencers too.
Are you PUSH or PULL?
🚀 Are you PUSH or PULL? 👇➡Push marketing, or outbound marketing, can lead to quicker sales and is powered by what you push out to your audience via your marketing. Pull marketing, or inbound marketing, starts internally and is focused on building and perfecting a marketable brand for new and existing customers.