Knowledge Hub
Insights That Build Strategic Clarity
I share practical insights every week to help Legal and Professional Services leaders cut through the noise around AI Adoption and Marketing—and focus on what actually works.
Whether you're a Managing Partner exploring how to integrate AI thoughtfully using a Human First approach, or navigating Marketing Strategy or simply trying to make sense of what's next for your firm, you'll find clarity-focused content designed to build your confidence and help you move forward.
Where to find my content:
LinkedIn — Follow for 3-4 updates per week, including my signature video insights that break down complex topics into actionable guidance for professional services leaders.
LinkedIn Newsletter—My weekly update on the Big Picture on AI for Business Leaders & Their Teams to help build AI Strategic Confidence & Marketing Clarity.
Knowledge Hub — In-depth articles on Marketing Strategy, Human First AI implementation, and practical frameworks. Real insights built on 25 years in Marketing and nearly three years working intensively with generative AI.
YouTube Channel — A curated selection of my weekly videos, designed to help you think clearly about marketing, AI adoption, and business growth.
Newsletter — My 'Intentional Clarity' newsletter delivers insights to over 5,000 thoughtful business owners. Sign up here for practical frameworks and strategic thinking you won't find anywhere else.
Recent Articles The latest insights are at the top—scroll down to explore topics that matter to your firm.
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Is AI About to Have Its Smartphone Moment - When No One is Ready for It
There's that moment when you move from 'what's the point of that?' to when you get it. I like to consider myself an early adopter, but I can recall a few instances over the years where I've had the 'Oh Now I get it!' moment. I remember the week (admittedly, I can't recall the exact date, but it was late 2006), I finally grasped the concept of smartphones.
The Death of 'I'll Just Google That': How AI is Killing Search Engine Optimisation (SEO)
Just before Christmas, I needed some great present ideas for my (much) better half. I come from a family where just remembering to buy something for birthdays and Christmas is a win; she's from one where the thought and care you take really matter.
The AI Adoption Divide: When 74% Want to Use AI in Their Business, Why are Only 15% Doing That Successfully?
There's a striking contradiction happening in the UK business landscape right now. According to the 2025 Small Business Britain and BT "AI Big Survey," 74% of small businesses believe AI could help their business grow. Yet only 15% of all UK businesses have successfully adopted at least one AI technology.
The 2025 Pivot: 'The businesses that stop being run ragged by the algorithm'
For many years, we have been told that marketing is about chasing likes, comments, and the ever-elusive "reach." Over the last 12 months, however, many business owners have executed a strategic pivot, transforming how they find and connect with clients.
The Marketing Wall: Why 100,000+ COVID-Era UK Businesses Are Struggling in 2025
Four years after the COVID lockdowns, when 100,000+ people started businesses in the UK, many are now hitting what I call the 'Marketing Wall'.
A lack of Digital Marketing skills rarely prevents people from achieving their business goals
🚀 A lack of Digital Marketing skills rarely prevents people from achieving their business goals 🎯👇It's confidence, motivation, and accountability that really bring big changes to your business 👉I'm often asked what the difference is between Coaching, Training, Mentoring, and Consultancy.