🚀 A lack of Digital Marketing skills rarely prevents people from achieving their business goals 🎯👇It's confidence, motivation, and accountability that really bring big changes to your business 👉I'm often asked what the difference is between Coaching, Training, Mentoring, and Consultancy.

Three digital marketing challenges that family business owners face when they are trying to scale their business and strengthen their brand.

The first of these is a lack of clarity. Many family businesses and founders struggle to define a clear digital marketing strategy. That uncertainty and lack of clarity lead to ……

💬 What is an influencer? How does influencer marketing work? How much does it cost? 👇

✅I often get asked about this, as Influencer marketing is huge!

➡Influencers are people with sizable social-media followings who can influence their followers’ behaviour as consumers. However, although anyone can be an influencer, the internet—like most things- tends to favour the rich, the famous, and the glamorous.

➡Not all influencers are human. There are Animal and AI influencers too.

The journey from prospect to customer involves between 20 to well over 500 marketing touchpoints on average 👇

The typical B2C consumer sees 5,000 touchpoints per day. Our brains filter which ones we consciously remember.

Touchpoints can include

So how to stay motivated in your digital marketing. So last time, I talked about confidence and how important that is in your digital marketing. Motivation is also very important. It’s particularly important as it’s key to consistency. Posting good quality content over a long period of time needs you to stay motivated.

So confidence is key in lots of things in business and life. And I see it as an issue for lots of the clients that I'm coaching they often lack the confidence needed for good digital marketing.

So I thought I'd share with you a few quick tips on how to become ‘digitally marketing confident’.

Digital Marketing Confidence : Image : Global Reach