Defining Your Brand

How do you define your brand?

It’s a question that sounds simple but can take time (and plenty of reflection) to answer properly. 

Over the past few months, as part of my plan for some changes to my offering this year (watch this space), I’ve been diving deeper into my own brand identity—what makes me different, how my clients perceive me, and what I truly want to stand for.

I’ve always known that clarity, strategy, and results are at the heart of what I do. But through the process of running a brand survey and refining my messaging, I've uncovered some surprises and something even more important:

Your brand isn’t just what you say—it’s how others experience you.

For me, that means being seen as a mentor and trusted adviser who blends strategic clarity, digital marketing expertise, and AI-driven innovation to help businesses grow. It also means ensuring my message reflects my value: not just marketing advice but long-term transformation.

The challenge? Defining your brand is rarely a straight path. It’s easy to get caught up in trends, industry jargon, or what you think your audience wants to hear. But the real power comes from uncovering what’s uniquely yours—and making sure that’s what shines through.

So here’s my question to you: 

• What’s the biggest challenge you’ve faced in defining your own brand?

• Have you ever asked your clients how they perceive you?

If you think it's time to up your game and get some clarity, focus, strategy structure and results or get a 'sense check' on your current strategy, get in touch and book a free strategy session at https://lnkd.in/gUtS9CQG

Digital Marketing and AI Mentoring that delivers lasting change for SME Businesses.

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