Knowledge Hub

Insights That Create Clarity

I share practical insights every week to help business owners cut through the marketing noise and focus on what actually works.

Whether you're navigating Marketing Strategy, exploring AI implementation, or just trying to make sense of what's next for your business, you'll find clarity-focused content that helps you move forward with confidence.

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LinkedIn — Follow for 3-4 updates per week, including my signature video insights that break down complex topics into actionable guidance.

Knowledge Hub — In-depth articles on strategy, trends, and practical implementation. Real insights, not just theory.

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Recent Articles The latest insights are at the top — scroll down to explore topics that matter to your business.

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Richard Dawson 04/01/2024 Richard Dawson 04/01/2024

The journey from prospect to customer

The journey from prospect to customer involves between 20 to well over 500 marketing touchpoints on average 👇

The typical B2C consumer sees 5,000 touchpoints per day. Our brains filter which ones we consciously remember.

Touchpoints can include

Richard Dawson 14/05/2023 Richard Dawson 14/05/2023

5 ChatGPT Shortcuts for Content Creators

5 ChatGPT Shortcuts for Content Creators👇👉If you havent tried using Artificial Intelligence (AI) to boost your creativity and productivity yet, you should !! Here are 5 quick ways to use ChatGPT to help you

Richard Dawson 01/03/2023 Richard Dawson 01/03/2023

Trend: ChatGPT will it really kill traditional search ?

ChatGPT will it really kill traditional search ?

Richard Dawson 30/10/2022 Richard Dawson 30/10/2022

October Update: A Pattern Interrupt

In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. You might try a completely different subject line type to give a simple example in your email marketing. In Sales, there is a well-known example of this where the salesperson says, ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…

Richard Dawson 18/09/2022 Richard Dawson 18/09/2022

How to stay motivated in your digital marketing

So how to stay motivated in your digital marketing. So last time, I talked about confidence and how important that is in your digital marketing. Motivation is also very important. It’s particularly important as it’s key to consistency. Posting good quality content over a long period of time needs you to stay motivated.

Richard Dawson 17/08/2022 Richard Dawson 17/08/2022

How to become more confident in your digital marketing?

So confidence is key in lots of things in business and life. And I see it as an issue for lots of the clients that I'm coaching they often lack the confidence needed for good digital marketing.

So I thought I'd share with you a few quick tips on how to become ‘digitally marketing confident’.

Digital Marketing Confidence : Image : Global Reach

Richard Dawson 14/06/2022 Richard Dawson 14/06/2022

Three new ways to get more traffic to your website.

So Quora, Reddit and Discord are three big newish platforms. They're fast-growing & extremely popular. They are each a bit different, but they do share some common themes. There are places for discussion and community and they don't have an intrusive, algorithm. Discord doesn’t have any algorithm at all.

Richard Dawson 23/05/2022 Richard Dawson 23/05/2022

How long does a blog post have to be?

how long does a blog post have to be? So most people know that a blog or an article on your website is good for keywords, positioning in Google and the other search engines.

Does it have to be about 2500 words or so for Google to rank it well?