Knowledge Hub

Insights That Build Strategic Clarity

I share practical insights every week to help Legal and Professional Services leaders cut through the noise around AI Adoption and Marketing—and focus on what actually works.

Whether you're a Managing Partner exploring how to integrate AI thoughtfully using a Human First approach, or navigating Marketing Strategy or simply trying to make sense of what's next for your firm, you'll find clarity-focused content designed to build your confidence and help you move forward.

Where to find my content:

LinkedIn — Follow for 3-4 updates per week, including my signature video insights that break down complex topics into actionable guidance for professional services leaders.

LinkedIn Newsletter—My weekly update on the Big Picture on AI for Business Leaders & Their Teams to help build AI Strategic Confidence & Marketing Clarity.

Knowledge Hub — In-depth articles on Marketing Strategy, Human First AI implementation, and practical frameworks. Real insights built on 25 years in Marketing and nearly three years working intensively with generative AI.

YouTube Channel — A curated selection of my weekly videos, designed to help you think clearly about marketing, AI adoption, and business growth.

Newsletter — My 'Intentional Clarity' newsletter delivers insights to over 5,000 thoughtful business owners. Sign up here for practical frameworks and strategic thinking you won't find anywhere else.

Recent Articles The latest insights are at the top—scroll down to explore topics that matter to your firm.

Ready to apply these insights to your specific situation?

Book a 90 Minute Strategic Clarity Framework session or Get in Touch, and let's turn knowledge into action for your business.

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October Update: A Pattern Interrupt
Richard Dawson Richard Dawson

October Update: A Pattern Interrupt

In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. You might try a completely different subject line type to give a simple example in your email marketing. In Sales, there is a well-known example of this where the salesperson says, ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…

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