Knowledge Hub
Insights That Create Clarity
I share practical insights every week to help business owners cut through the marketing noise and focus on what actually works.
Whether you're navigating Marketing Strategy, exploring AI implementation, or just trying to make sense of what's next for your business, you'll find clarity-focused content that helps you move forward with confidence.
Where to find my content:
LinkedIn — Follow for 3-4 updates per week, including my signature video insights that break down complex topics into actionable guidance.
Knowledge Hub — In-depth articles on strategy, trends, and practical implementation. Real insights, not just theory.
YouTube Channel — A curated selection of my weekly videos, designed to help you think clearly about marketing and business growth.
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Recent Articles The latest insights are at the top — scroll down to explore topics that matter to your business.
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October Update: A Pattern Interrupt
In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. You might try a completely different subject line type to give a simple example in your email marketing. In Sales, there is a well-known example of this where the salesperson says, ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…